Customer loyalty reflects a customer’s willingness to buy from or work with a brand repeatedly. Customer loyalty comes out of positive customer experience, customer satisfaction, and value of the products or services. HubSpot has published a free guide to Customer Loyalty. Sophia Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. According to The Loyalty Report 2017, the average consumer is involved... [...]