Courtney Eckerle says, “In a 2016 MarketingSherpa study, we split 2,400 consumers into two groups. We asked half of the respondents to name a company they were satisfied with, and we asked the other 1,200 to name a company they were unsatisfied with.The most popular response from satisfied customers — 42% of respondents — said that their chosen company’s marketing puts their needs before its business goals.For unsatisfied customers, the most popular responses — 30% of respondents in each case — were that the company they were unsatisfied with “sometimes” or “seldom” puts... [...]