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Monday, June 1, 2020

Archive for the 'Customer Data Analysis' Category

Three strategies to improve data and AI integration

Data is one of the key elements to help you enhance your possibility of achieving success in marketing domain. It helps you rightly understand the customers and rightly target them.Integrating the data with Artificial Intelligence helps you achieve even better results. ReadWrite contributor Brad Anderson has shared three strategies to improve data and AI integration.Anderson says, “Because AI can analyze customers’ behavior in real time, it can prompt automated systems to respond rapidly enough to influence consumer behavior favorably. This has important applications not only in retail,... [...]

MOZ shares four data analysis pitfalls & how to avoid them

Data analysis and utilization leads you business to new heights. Weather it is email marketing or online ad campaigning, analyzing the market helps you target the right mass.In the process of data analysis, marketers face various challenges and make mistakes. MOZ columnist Tom Capper has shared four data analysis pitfalls and has provided ways to avoid them.Capper says, “Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate... [...]

Learn how to improve your marketing with data

The collection and proper utilization of data is one of the most crucial elements of marketing. There are multiple channels with which we gather the data but it is important to learn the ways we can use data to enhance our marketing ROI.Econsultancy columnist Frederic Kalinke has shared an informative article to guide marketers effectively experiment and use the data.On ‘what not to do with data’ Kalinke says, “Marketers have been getting their relationship with data the wrong way round. Simply, the answer is never in the data. In fact, the best way to get answers is to forget... [...]

‘Get the most out of your behavioral data’ Webinar 10.00 am PT

Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business.The Kissmetrics team says, “Your prospects and customers are leaving you a beautiful digital trail of their behavior. It shows what they’re doing on your website and products — what they like, don’t like and why. It reveals who your best customers are and how to get more of them. Capturing and leveraging that... [...]

‘Get the most out of your behavioral data’ Webinar September 21

Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business.The Kissmetrics team says, “Your prospects and customers are leaving you a beautiful digital trail of their behavior. It shows what they’re doing on your website and products — what they like, don’t like and why. It reveals who your best customers are and how to get more of them. Capturing and leveraging that... [...]

7 Tips to use data in your marketing

With right data you can marke correct marketing decisions and help your organization grow along with your marketing success.Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data.Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated marketing applications.1. Data visualizationThe first and easiest step in using predictive analytics for marketing is getting accustomed to data by creating visual representations. This approach requires almost no technical knowledge; a simple... [...]

‘Unlock the Power of Customer Data’ Webinar 11.00 am CDT

Entrepreneur is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 11.00 am CDT.The webinar will focus on using customer data for enhancing marketing efforts and results.Webinar speakersGene Marks, Owner, Marks Group PCNorman Guadagno, SVP of Marketing at CarboniteEntrepreneur team says, “In this second of a four-part How-to Digital Series organized by Entrepreneur and Comcast Business, our expert panel will discuss the latest tools, technologies and best practices for collecting and then using your customer (and prospect) data to provide... [...]