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Thursday, October 22, 2020

Archive for the 'Customer-Centricity Tips' Category

Forrester’s ‘Use Customer Journeys To Guide Your Digital Strategy’ Webinar, July 11

Forrester is hosting a webinar on ‘Use Customer Journeys To Guide Your Digital Strategy’ on Tuesday, July 11 at 11.00 am EST. This webinar will focus on creating customer-focused digital strategies and more. The Forrester team says, “Digital teams at banks and insurance companies are keen to digitize the customer life cycle from end-to-end, pushing for 100% digital sales and service, but these strategies are based on unvalidated assumptions about what’s best for customers and can result in misunderstandings of customer behavior and preferences and low adoption of newly developed... [...]

eMarketer’s ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ Webinar, May 18

eMarketer is hosting a webinar on ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ on Thursday, May 17 at 1.00 pm ET with Nicole Perrin. This webinar will share information on how marketers are making improvements to the customer experience a priority The webinar attendees will learn: The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels What the realities are today for practitioners looking to reach the ultimate single customer view How marketers are dealing with a consumer journey... [...]