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Sunday, September 25, 2022

Archive for the 'Copywriting' Category

Copyblogger opens ‘Content Certification Program’

Copyblogger has opened admissions to its Content Certification Program for a limited time. This program helps marketers to develop copywriting skills for strengthening their sales online. This five-week course has following modules: Week 1 – Content Strategy and Your Role as a Professional Writer Week 2 – The Strategic Framework for Success with Content Week 3 – Mapping the Journey: Crafting a Content Marketing Strategy Week 4 – The Rubber Hits the Road: The Strategic Content Types Bonus sessions – The Strategic Tools Every Content Marketer... [...]

Create a better copy with these tips

Copywriting is one of the most important elements of marketing and advertising. It helps you make your brand a lasting impression and continue to be in people’s minds. HubSpot columnist Meghan Keaney Anderson has shared six traits of an effective copy to help marketers enhance their copywriting skills. Meghan says, “Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond — or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds... [...]

HubSpot shares five strategies to effective copywriting

For all marketers a copy is the most important piece of content as it is used to convey the product information and convince the reader to take an action. HubSpot columnist Eddie Shleyner has shared five tips to help marketers improve their copywriting skills based some of the writings of Charles Bukowski . On importance of writing with emotions, Shleyner says, “Most purchases aren’t logical decisions. People buy things based on how they make them feel. So, your copy should evoke emotion. To do that, copywriters dance with the human condition, playing on memories... [...]

HubSpot shares 4 mindset hacks to win more sales

Copywriting is the backbone of any brand. A great copy inspires people to take action and connect with the brand. Right analysis and planning can help a copywriter to come out with a revenue-generating piece of content. HubSpot columnist Erika Fitzgerald has shared four tips to help marketers create a great copy. Fitzgerald says, “To keep the positive impression rolling, there are specific attitudes and vocabularies successful salespeople employ to win more sales. Consider incorporating these strategies in your next sales pitch. 1) Practice Non-Attachment Not to be confused with apathy, non-attachment... [...]

6 Hints to improve your copywriting

Effective copywriting skills can help you achieve better success in your content marketing efforts. HubSpot columnist Meghan Keaney Anderson has shared six characteristics of a great copy to offer an insight into a great copy creation. Anderson says, “It’s easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 6 Good Copywriting Examples From Real Brands 1) It tilts your perspective. Sometimes, all a message needs to break... [...]

7 Tips to Get More Readers and Subscribers

Online publishing is a big industry and there are millions of writers and bloggers trying their best to attract more people to read their content and subscribe. Copyblogger’s Sonia Simone has shared seven tips that can help such people to get more readers and subscribers. On providing right treatment to the visitors, Sonia says, “At the beginning, when we’re squeaking along with just a few site visitors, it’s particularly important to capture every little scrap of attention we can. So before you start trying tactics to get more new visitors, make sure that: You have at... [...]

These 9 Tips can Help Your Write a Better Copy

Copywriting is an art. And for marketers a copy is the backbone of his profession. A great copy persuades your prospects to become your customers. It helps you in creating your brand image and value of your products and services among your audience. Copyblogger writer Sonia Simone has posted an article guiding writers to improve their copies. On putting in a personal voice in your writing, Simone says, “Nearly any content (including B2B) benefits from a warm, individual voice. If you think about your professional life, you know that it’s possible to be absolutely professional and still... [...]

Get More Readers with Better Writing

In the era of content, quality writing matters a lot. Today, the brands are getting customers in multifaceted ways. Along with the social networks, blogs also play a vital role in the world of Internet. As far as content marketnig is concerned, one needs loyal readers who come back to read what you have posted on your web. Copyblogger’s Stefanie Flaxman has shared some tips to improve writing and get more and loyal readers. Flaxman says, “If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a... [...]

Three Ways You Can Improve Your Copywriting

In online marketing, copy plays a vital role. It is something that persuades the people to take action and make a purchase or buy a service. Copyblogger’s Robert Bruce has shared some useful tips to improve your copywriting skills. Bruce says, “Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use … Shut... [...]

5 Copywriting Tips to Get More Clients

As we know ‘Content is King’ on the web and so Copywriting plays a crucial role in making that content read and liked by people around. An effective copy can help marketers convert website visitors into loyal customers, provided it has the elements which can convince them for that conversion. Copyblogger’s Sonis Simone has shared five elements to shrepen your copywriting skills. They are: sharpening your writing voice, your website, your pricing, your specialization and your professionalism. Talking about professionalism, Simon says, “When clients leave a query on your... [...]