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Monday, May 25, 2020

Category Name: Content Promotion Tips

Nine Ways to Promote Your Content Using Facebook Ads

Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you.Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads.Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way. 1. Install the Facebook pixelThis pixel is code that tracks your... (Read More ...)

Strategies to Get Visitors with Your Old Content

Fresh and quality content plays an important role in getting people visit your sites. Your popular posts can be utilized for a long term for continuously getting visitors to your website or blog. Search Engine Journal contributor Kristi Kellogg has shared five ways to help you get more visitors by promoting your old content.Kellogg says, “Here, we’re going to focus on five ways to make sure that content is still getting the attention it deserves. Read on for expert tips on how to promote your blog content long after publication.1. Keep an Inventory of Your Evergreen ContentFact: not... (Read More ...)

Keep your content visible with these promotion tips

It is very important for you to attract people’s attention toward the quality piece of content your have published. Social sharing is one of the best ways to do that.Marketing Land columnist Blaise Lucey has shared 25 ways to get people to take notice of your content.Lucey says, “With content, it’s possible to get traffic without spending a cent on paid marketing. But that audience is going to be limited by search engine terms and the organic social media presence of your brand.If you’re trying to target new markets, content should almost always be promoted, heavily, through... (Read More ...)

Are You Making These Content Promotion Mistakes

Content needs to read and liked by people. Then only it serves the right purpose. Content promotion is a task that can make your marketing efforts more successful.Marketing Land’s Andrea Lehr has shared three common promotion mistakes that marketers make while trying to expand their content marketing.Lehr says, “Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And although developing a successful content promotion strategy may sound easy, it actually requires more work than you think — whether you’re... (Read More ...)

Improve Your Content Marketing with These Tips

Right content helps marketers make customers happy and so loyal. Crafting quality content is a challenge and one need to put in the best efforts for producing great content.CMI contributor Michele Linn has shared seven tips to help marketers create great content and win at content marketing.Linn says, “Be better.This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder these days – as the noise around content marketing becomes louder as well.I love content marketing, and I truly believe that – when it’s done well... (Read More ...)

‘6 How-To Strategies for Content Promotion’ – CMI

Aman Thakur says, “Newton’s third law of motion says: “Every action has an equal and opposite reaction.”But that thing #neverhappened. Most of the time, I could not even get a single share.Why? Turns out, the internet doesn’t follow Newton’s law.You need to spend much more time in promoting your work than on creating it.In this post, I’m going to show you step-by-step how to execute six content promotion strategies that work in 2017 and beyond”.6 How-To Strategies for Content PromotionContent Marketing Institute (Read More ...)

‘6 Ways to Energize Your Content Marketing Team (and Your Content)’ – CMI

Deborah Holstein says, “Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation.While boosting the size of your team might seem like an obvious solution, it’s expensive. If you really want to improve your team’s ability to produce quality content, you better protect their opportunity for creativity.Here are six ways to help your team create more amazing... (Read More ...)

‘Editorial Calendar Tools and Templates’ – CMI

Jodi Harris says, “For anyone looking to score a quick win with content marketing, I’d like to get one thing straight: Content marketing is not really a turnkey, one-strategy-fits-all technique.For better or worse, successful content marketing works best when it’s a bespoke affair: custom-built to delight your audience and thoughtfully planned to produce tangible business results over the long term. But just because the content process is more artisanal than assembly line doesn’t mean there aren’t a few tried-and-true systems you can use to keep your pipeline flowing at peak performance.One... (Read More ...)

‘Why You Need Content Strategy Before Editorial Planning’ – CMI

Meghan Casey says, ““I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.Great! Except that’s not a content strategy. It’s an editorial plan.Don’t get me wrong. Content marketers need an editorial plan, especially if they’re regularly creating new content. At the same time, you need to figure out lots of other things before you plot your content ideas on a calendar.Enter — you guessed it — content strategy.What... (Read More ...)

‘How to Create a Brilliant Newsletter People Want to Read’ – CMI

Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now.They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.Take for example theSkimm, a newsletter with a daily roundup of interesting articles. Launched in 2012, it has amassed over 4 million subscribers.Newsletters work for business-to-business brands too — with AppSumo, an email list offering regular deals, having over 700,000 active subscribers.The... (Read More ...)

‘Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps’ – CMI

Jodi Harris says, “If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience may never know it exists.Fortunately, just because audiences haven’t been discovering your content on their own doesn’t mean you need to scrap everything and go back to the drawing board. Chances are the content you’ve created still holds... (Read More ...)

‘Google’s Featured Snippets: How to Get Your Content to Appear’ – CMI

McCoy says, “ In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.How can you create content that has the chance of ranking in featured snippets?While many marketers assume featured snippets are the territory of SEO masters or brands with million-dollar marketing budgets, that isn’t true at all.What are featured... (Read More ...)