Your content marketing journey should start with a plan. A good content plan outlines who’s responsible for making the content, what the content’s purpose is, and how the content will impact your overall content strategy. SEMrush contributor Connor Lahey has published an article highlighting some useful strategies for content planning. He says, “To create a content plan that earns results, you’ll need to answer 6 questions: Who is your content for? Where will you publish your content? What problem does your content solve? Why is your business different? How will you deliver... [...]