HubSpot has published a free book ‘Content Marketing Workbook: A Beginner’s Guide to Applying Content Marketing to your Business’.The ebook is aimed at helping marketers begin their content marketing journey.The HubSpot team says, “Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action.When done correctly, content marketing helps create a relationship with your... [...]