HTML tags are essential for structuring web content, allowing browsers to interpret and display information correctly. They also enhance accessibility, SEO, and user experience by organizing content meaningfully.Semrush contributor Connor Lahey has published an article featuring the ultimate HTML tags list and a free checklist.He says, “Before diving into our ultimate HTML tags list, let’s get to know them alongside a few use cases.The graphic below shows the most common and useful HTML tags as they can appear on three different page types:Homepage: Focused mainly on navigation and... [...]

Content Marketing Institute has published a new video, ‘Agencies’ Full-Stack Haste Lays Marketing’s Soul to Waste’.The CMI team says, “The chorus of agency M&As is getting louder, as service providers rush to reorganize their operations around the promise of full-stack marketing. Unlike the sector’s previous attempts at service integration through business consolidation, the current model pursues growth by decoupling creative and operations. Robert Rose says the approach may help agencies build a beautiful machine, but without wiring creative thinking into its foundation,... [...]

Content Marketing Institute is hosting a webinar, ‘Live and Let Legacy Die: How Content Marketers Are Leveraging AI and Omnichannel Content in 2025’ on Wednesday, June 11, 2024, at 2.00 pm ETD.The CMI team says, “Here’s a look at what we’ll cover:One CMS to rule them all: omnichannel success with headlessHow sluggish systems are killing your content pipelineFrom optional to essential: the evolution of AI-driven contentA knock-on effect: the impact of your CMS on SEO and site performanceGreat content repurposing needs great content inventoryMigration-phobia:... [...]

Semrush has published a new video, ‘Introducing Semrush Toolkits, All Your Marketing Tools In One Place’.The Semrush team says, “Introducing our All-In-One Platform! It’s SEO and paid ads today, blogs and socials tomorrow, trends and analytics the next. And sometimes, just sometimes, a caffeine break. This baby’s built to handle it all.”Semrush  [...]

In 2025, content marketing success hinges on hyper-personalization and authentic storytelling that resonates with niche audiences. Brands that leverage AI-driven insights to deliver timely, relevant content are leading the digital conversation.Lisa Gately, Principal Analyst at Forrester has published an article featuring useful advice on improving content marketing in 2025.She says, “To stand out in this environment, you’ve got to produce content that gets recognized and reused by the tools your buyers rely on. Here’s what that looks like in practice:Write for reasoning, not just... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Mastering Anything: A New Way to Faster and Better Results’ featuring Pat Flynn.​The SME team says, “​Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? Discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed.”Social... [...]

Mixing prompts with uploaded images enhances creative control by combining visual input with text-based instructions. This allows for more accurate, personalized, and context-rich AI-generated outputs.Orbit Media Studios has published a new video, ‘Mixing Prompts with Uploaded Images: 7 Recipes for Tasty Marketing Insights’ featuring Andy Crestodina.It covers the following:AI for writing captions and social postsAI for PPC ad and landing page alignmentAI for accessibility checksAI for GA4 analysis of topic channel fitAI for writing product descriptionsAI for persona-drive page... [...]

MOZ contributor Chima Mmeje has published an article answering the question ‘Should We Stop Creating Informational Content?’.She says, “There’s a growing conversation in the SEO industry about declining clicks, and AI Overviews are at the center of it.Many brands and SEOs have reported a rapid decline in organic traffic for informational queries, causing content teams to ask an uncomfortable question: Should we stop creating informational content?While I could give you a simple yes or no answer, that would be a disservice. There are deeper issues at play, the most significant... [...]

Content Marketing Institute has published a new video, ‘Storytelling Success Won’t Scale Without a System’.The CMI team says, “B2B marketers recognize that storytelling is the future. Yet most still focus on the creative “telling” aspect rather than how stories function as a scalable business asset. Robert Rose says that brand storytelling will fail to move the marketing needle without a clear operational structure and support system. Here, he outlines four key elements for successful storytelling across content, channels, and teams. Read this week’s Rose-Colored... [...]

Social-first strategies in 2025 focus on authentic, short-form content and creator collaborations to capture Gen Z’s attention. These approaches prioritize engagement on platforms like TikTok and Instagram, where storytelling and relatability drive brand loyalty. 2/2Content Marketing Institute has published a new video, ‘Social-First Strategies That Actually Work for Gen Z Audiences’.The CMI team says, “Gen Z broke the marketing funnel. That’s a big deal given the generation born between 1997 and 2012 make up over one-fifth of the global population with an annual spending... [...]