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Monday, August 10, 2020

Archive for the 'Content Technologies' Category

‘How to Give Meaning to Your Content’ – CMI

Michele Linn says, “When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off devices – to hear what he had to say next.One of the key messages from Michael Jr.’s act is a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” By that he means, when you understand why you’re telling a particular story... [...]

‘Beauty Matters: 3 Tips to Create Attractive Blog Posts’ – CMI

Bill Widmer says, “Have you ever seen a blog post and thought, “Wow, this looks really nice”?On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”?Did you even read the second one?Your posts’ text needs to engage your readers to keep them coming back, but first your posts need to be visually appealing to attract those readers.An attractive blog post will:– Increase reader engagement (e.g., time on page, comments, shares, CTA clicks)– Drive backlinks from top-ranking blogs”.Beauty Matters: 3 Tips... [...]

‘Apple and Amazon Race to Content Dominance’ – CMI

Joe Pulizzi says, “This week, Robert and I discuss Apple’s launch into the content creation business. We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct”.Apple and Amazon Race to Content DominanceContent Marketing Institute [...]

‘Content Technologies: How to Realize the Promises and Avoid the Pitfalls’ – CMI

Marcia Riefer Johnston says, “Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises?We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning came up over and over: Don’t expect technology itself to solve your problems. As Marketoonist Tom Fishburne recently said, “Trying to make an organization ‘customer-centric’ through technology alone is relying on pixie... [...]