Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates them about our industry. They came back with a lot to say. Much of it falls into a few overarching categories: strategy, audience, and the content itself. Read on to hear what bothers 51 of them. 1. Focusing on what’s easy My biggest pet peeve... [...]

Content marketing is all about continuous improvement in terms of quality and the reach. Many a times it becomes difficult to choose a right content marketing strategy as several myths exist about the domain. Copyblogger columnist Sonia Simone has shared three content marketing myths and their reality-based solutions. Simone says, “We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes... [...]