With the addition of audio and video to the content marketing domain, we are now in the era of ‘content conversation’ This allows a two-way communication between your customers and your company.Marketing Land columnist Brent Hieggelke has shared a useful article explaining how content conversation can add value to your marketing.Hieggelke says, “Facebook Live¬†created mass excitement when it launched as brands tried to figure out how to handle this new live medium. Facebook has now shifted its video darling status to highly produced video programming as it tries to outflank... [...]