Content amplification helps marketers use paid, owned, and earned media to promote and distribute content. It helps marketers expand their reach.CMI’s Arnie Kuenn has shared four ways to amplify your content.Kuenn says, “Content amplification is not a one-off task. It’s an in-depth practice that requires a lot of work to get right. Amplification is about making your owned, paid, and earned media efforts work together to drive the best results for your business. To get started, there are a few things you must do.How to start amplifying your content1. Determine your goals and KPIsMake... [...]