Melissa Parrish¬†says, “In 2016, we learned a lot about how complicated it is to gather and interpret data that will help brands uncover people’s motivations, interests and behaviors. At Consumer Marketing in NYC next month, we’ll be taking these topics head-on, trying to understand how far data can go to helping us understand and target the right people at the right time.One of our guests who I’m most excited to hear from on this topic is Danielle Lee, Global VP, Partner Solutions at Spotify. I had a chance to chat with her about some of her thoughts around deterministic... [...]