David Trounce says, “Most small business relies on organic search and pay-per-click advertising. Under pressure, it is tempting to throw your money at the shady expertise of an SEO service or toward a poorly run pay-per-click campaign, just to get something happening. However, while the online competition may have increased, the reality is that the playing field is still fairly even. With patience, a small start-up that is willing to take the long view can still build their brand, rank well in Google and see growth in sales. One of the levelers for any business, no matter how big or... [...]