Live chat and chatbots have given a new dimension to online marketing. According to a HubSpot study, the average Facebook Messenger open rate is nearly 90%. It is a spectacular number when it comes to reaching out to your prospects online. Content Marketing Institute’s Bojana Voknovic has shared six expert’s opinions on how to make the most from your chat marketing initiatives. She says, “How can you use chat to increase brand engagement? I talked to six chat marketing experts, to ask their secrets to generating ridiculous brand engagement and their most successful campaigns (one... [...]