In marketing, Call to Action (CTA) motivates the prospects to make a purchase or buy service. It is a way to make them click on the buy button. MOZ’s Sean Martin has shared four tips to improve CTA based on aCTA psychoanalysis study [SaaS]. He has also shared three CTA-based case studies. Martin says, “To truly optimize your individual paid campaigns, you should get far more granular with your CRO. This will include taking your actual value proposition under investigation. Here are a few questions you may want to ask yourself regarding the psychology of your landing page and CTA: Where... [...]