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Wednesday, July 15, 2020

Archive for the 'Blockchain' Category

Blockchain for marketers: three things to know

With the rise of cryptocurrencies, blockchain marketing has received a boost and marketers are turning to it seriously.Econsultancy columnist Sean Donnelly has shared a comprehensive article highlighting the use and impacts of blockchain for marketers.Donnelly says, “It is only by trying to properly understand blockchain that modern marketers will be able to evaluate its use cases as they arise, or legitimately dismiss them. Until recently, blockchain innovation has been focused mostly on fintech but there is a lot of investment into blockchain-based marketing technology. Blockchain can... [...]

ReadWrite shares four ways to enter Blockchain industry

ReadWrite contributor Ryan Ayers has shared four ways for the ones who are willing to enter the Blockchain industry.Ayers says, “Blockchain is, in essence, an encrypted peer-to-peer distributed databases. It’s powered by countless computers located disparately around the world. The system is a growing, ordered collection of records called blocks, each with a timestamp that’s linked to a previous block.The technology uses cryptography to make sure that users can only edit their own blocks.Each user has a unique, private key that’s required to alter their own Blockchain file.Additionally,... [...]

Ethereum – here are a few things to know about it

After Bitcoin, Ethereum is growing rapidly as another cryptocurrency. HubSpot defines Ethereum as “a blockchain-based software platform that hosts a decentralized app store and payment system on its network”. This platform allows its users to conduct safe and reliable transactions – free from censorship.HubSpot’s Clifford Chi has shared a comprehensive article on Ethereum.Chi says, “Launched in 2015, Ethereum uses blockchain technology to replace centralized computing systems that store people’s data. Common examples of these centralized computing systems... [...]

Using blockchain for targeted marketing

The Forbes contributor Yoav Vilner has shared an article on how blockchain can be used for targeted marketing while monetizing the end users.Vilner says, “For companies of all sizes, there are fine lines and many overlaps between marketing and advertising campaigns.One of the biggest conversations that regularly take place revolve around whether it would be more strategic to conduct campaigns at mass, or in a more targeted fashion. Both methods are highly effective when done right, and can drive leads and sales for businesses – all in their own unique ways:Mass Marketing – The... [...]

Three ways Blockchain may affect digital marketing

Blockchain is a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded chronologically and publicly. This technology was invented in 2008 to expand the use of Bitcoin.It is also influencing the marketing process. HubSpot columnist Raj Chander has shared three ways blockchain may impact digital marketing.Chander says, “Many facets of business and communication could be affected by blockchain, but much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact... [...]

Blockchain: Four questions answered

Google search shows 2,38,00,000 results for the term ‘Blockchain’. The Blockchain website presents itself as the world’s leading software platform for digital assets.In the recent times, Blockchain has turned out to be the buzzword. To help marketers understand more about it, HubSpot has answered four FAQs.HubSpot’s Mimi An says, “With every tech event I cover, there seems to be a central emerging trend that people just can’t stop talking about. Something like 5G. Or AI. Or VR.Or blockchain.If you’ve come across talks and headlines on blockchain... [...]

How blockchain can benefit digital advertising

Recently we covered a news item that answers six questions on ‘Blockchain and its use in marketing‘.Forbes contributor Steve Olenski has talked about three ways blockchain can benefit our digital advertising efforts.Olenski says, “Here’s 3 ways blockchain benefit digital advertising.1. Ad FraudThe media industry has been under fire as problems with online ad fraud, more precisely bots instead of humans seeing or ‘clicking’ on ads, have shown unrealistic measurement of campaigns. Usually, online advertising uses automated technology, and it can be unclear where... [...]