Remarketing is re-contacting the prospects who have already shown interest in your products or services. In remarketing, marketers specialize and customize their search ads to target those prospects.Usually,¬†Google, AdRoll and Criteo are the major platforms which are considered for remarketing.Michelle Cruz of Search Engine Land has shared tips for managing a successful Bing remarketing program. Cruz has listed the three-step process to start a Bing remarketing campaign.Talking about the UET for Bing, Cruz says, “Bing remarketing relies upon the implementation of their Universal Event... [...]