Your B2B website should be designed in such a way that it offers a personalized experience to your visitors. It can be done with proper research and observation of some of the top performing websites.HubSpot columnist Brent Adamson has shared a three-step process to build a better b2b website.Adamson says, “To help buyers buy, however, B2B websites will have to meet three critical — and very different — design principles moving forward.1. Give customers an entry point on their terms.After reviewing hundreds of B2B websites across every major industry, we found only a handful... (Read More ...)