Content Marketing Institute has made this webinar available on demand: ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’.The CMI team says, “Everyone’s shouting “AI” — but the marketers who actually win in 2026 won’t be the ones with the most prompts or the flashiest AI demos. They’ll be the ones who’ve built stronger muscles in thought leadership, first-party data, personalization, and experiences — and then let AI breathe more creative life into those efforts.In this webinar, CMI will take you behind the headlines of our latest B2B... [...]
Archive for the 'B2B Marketing Strategies' Category
B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.The Adweek team says, “How can you... [...]
B2B marketing in 2026 will be defined by hyper-personalized outreach powered by AI, intent data, and automated account-based strategies. Companies will focus on creating value-driven journeys where insights, relevance, and trust matter more than volume-driven campaigns.Forrester has published a new guide, ‘2026 Predictions Guide: B2B Marketing, Sales, & Product’.The Forrester team says, “Nearly one-third of buyers now view genAI tools as meaningful when committing to a purchase. That’s nearly twice as many who say the same about product experts. Will the trend continue... [...]
B2B marketing in 2026 will be driven by AI-powered personalization, data intelligence, and automated buyer journey orchestration to deliver highly relevant solutions. Companies will rely on intent data, predictive analytics, and interactive content to create trust, shorten sales cycles, and deepen long-term partnerships.The latest ‘Exposure Ninja’ video is titled ‘The Best B2B Marketing Strategies for 2026’.This video covers the following:Why digital PR isn’t just for “fun” consumer... [...]