Nikki Gilliland says, “Joining up marketing channels is not a new concept – Econsultancy used to run an event called JUMP based on exactly this theme (first held back in 2012).The idea of providing a consistent and connected customer experience across marketing touchpoints has been mainstream for at least five years.However, recent research from Econsultancy shows that 70% of marketers in Asia Pacific have either little management across touchpoints or completely siloed delivery.The report – Understanding the Customer Journey in Asia Pacific, in association with Emarsys –... [...]