Ginny Marvin says, “Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. This was one of several announcements made around call-only ads and call extensions Google made on Wednesday. Account-level call extensions For advertisers that use one main number for call extensions, Google is rolling out account-level call extensions this week. These advertisers will no longer have to apply the same call extension to multiple times within... [...]

Todd Saunders says, “As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play. Each year, the Internet Advertising Bureau (IAB) and PwC releases their “Internet Advertising Revenue Full-Year Report,”... [...]