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Monday, September 16, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Actionable content marketing personas ’ Category

Creating Customer Personas

It’s an old marketing adage that you must know your customers if you are going to succeed. Without this knowledge, you won’t know: • What products and services to offer • What prices to charge • Where to advertise • How to write persuasive sales copy and • You’ll be flying blind for a lot […]

CMI’s guide to creating actionable content marketing personas

A persona is a composite sketch of a target market based on validated commonalities. Persona can be used to form a content strategy for driving productive buyer engagement. With persona you can make sure what kind of content your audience is seeking. To help marketers create actionable content marketing personas, CMI’s Jodi Harris has shared a five-step guide. Talking […]