Action-based email automation allows you to plan email campaigns based on your subscriber responses. Instead of sending general emails, this pattern allows you to reach out the customers according to the need. AWeber columnist Jill Fanslu has shared three strategies to start action-based email automation. Fanslu says, “Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where... [...]