International SEO optimizes your website for different countries and languages, ensuring global visibility. It focuses on geo-targeting, language-specific keywords, and local search engine preferences to drive international traffic. Search Engine Journal has published ‘International SEO Expansion: Best Practices Guide’. It covers the following: A 9-point actionable checklist for a successful international SEO strategy. Tips for […]
Search Results
For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, […]
SEO (Search Engine Optimization) involves optimizing a website to improve its visibility on search engines, driving organic traffic. Web optimization enhances the overall performance, speed, and user experience of a site, contributing to better search rankings and engagement. HubSpot contributor Erin Pennings has published an article featuring useful tips on optimizing your website design for SEO. […]
Search Engine Journal has published a new ebook ‘SEO In The Age of AI’. The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. You’ll hear insightful opinions on the rise of AI from top contributors in the field (including […]
Crawl budget refers to the number of pages a search engine like Google crawls on a website within a given time frame. It is influenced by factors like site health, page importance, and server capacity. Search Engine Journal contributor Aleh Barysevich has published an article featuring nine tips to optimize crawl budget for SEO. He says, […]
SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on building AI best practices for SEO. He […]
Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity: How […]
Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report […]
The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing Ecosystem’s Impact on SEO’ featuring Amanda Jordan. The MOZ team says, […]
Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their local SEO. Insights on tactics that […]
Semrush has published a new video ‘How to Use Keyword Search Intent for SEO Success’. The Semrush team says, “Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We’ll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to […]
Search Engine Journal has published its fourth annual State of SEO Report titled ‘State of SEO 2025’. The SEJ team says, “Our fourth annual State of SEO Report is here! It’s packed with valuable insights, emerging trends, and actionable strategies for SEO and marketing teams to elevate their strategy and adapt to changing times. We surveyed nearly […]
Local SEO marketing focuses on optimizing a business’s online presence to attract more local customers through search engines. It involves strategies like enhancing Google My Business listings, using localized keywords, and encouraging customer reviews. Search Engine Journal is hosting a webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’ on Thursday, August 22, 2024, […]
Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Things are changing fast in digital marketing, but some concepts seem to have real staying power. Take, for example, the humble corporate blog and its […]
Search Engine Journal contributor Angie Nikoleychuk has published an article featuring useful insights from the State Of SEO Report. She says, “In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern. In […]
Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings. The search Engine Journal Editorial team has published an article explaining why breadcrumbs matter in SEO, The […]
This is a reminder for the SEJ webinar to be held on August 7, 2024. New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For […]
Local SEO is crucial for businesses aiming to attract nearby customers, as it helps improve visibility in local search results. It enhances online presence through local listings, reviews, and optimized content, driving more traffic and potential sales from the local community. Search Engine Land contributor Elizabeth Rule has published an article featuring useful local SEO […]
Regular website audits are essential for maintaining optimal performance, ensuring that all elements function smoothly and providing a seamless user experience. They also help identify and fix SEO issues, improving search engine rankings and driving more organic traffic to the site. Similarweb contributor Limor Barenholtz has published ‘How To Perform an SEO Site Audit: A […]
Technical SEO focuses on optimizing a website’s infrastructure to improve its visibility in search engines. It includes elements like site speed, mobile-friendliness, and structured data, ensuring that search engines can easily crawl and index the site. Search Engine Journal founder Loren Baker has made available a replay of the webinar ‘SEJ Shares Technical SEO Best […]
SEO Analyzer Wizard solves a universal problem that webmasters and site proprietors grapple with: the constant evolution of search engine ranking criteria. If you’re finding it hard to get your website noticed on Google, Yahoo, or Bing, it might be because your SEO practices aren’t in line with the most recent criteria. To appear on […]
SEO reporting is essential for tracking the effectiveness of your optimization efforts and making informed decisions. It provides insights into keyword performance, traffic trends, and ROI, enabling continuous improvement and strategic adjustments. Ahrefs contributor Chris Haines has published an article featuring eight free SEO reporting tools. He says, “In this article, I’ll share eight of […]
AI overviews provide a comprehensive understanding of how artificial intelligence technologies work and their applications across various industries. They highlight the potential benefits and challenges, helping organizations make informed decisions on adopting and integrating AI solutions. Search Engine Journal is hosting a webinar ‘AI Overviews Explained: Expert Embedding Techniques For SEO Success’ on Wednesday, August […]
TikTok SEO involves optimizing your content with strategic keywords, hashtags, and trends to enhance discoverability and reach. Effective TikTok SEO can increase your visibility on the platform’s For You Page, attracting a larger audience and driving engagement. Cyberclick has published a new video ‘TikTok SEO Tips – How To Rank Videos on Search & Get […]
Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content. Google Search Central has published a new […]
New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore […]
ChatGPT can significantly enhance SEO by generating optimized content that targets relevant keywords and search queries. It also aids in creating engaging meta descriptions and improving overall website visibility through strategic content planning. HubSpot contributor Anna Rubkiewicz has published an article featuring useful information on using ChatGPT for SEO. She says, “In this post, I […]
This is a reminder for the SEJ webinar to be held on July 17, 2024. While on-page SEO gets a lot of attention, overlooking your website’s technical foundation can severely limit your ability to rank on search engines (and reach new customers). Search Engine Journal is hosting a webinar ‘Technical SEO Best Practices: How To […]
Crawl budget refers to the number of pages a search engine’s crawler can and wants to crawl on a website within a given timeframe. Efficiently managing your crawl budget ensures that important pages are indexed and updated regularly, improving your site’s search engine visibility. Marilyn Wilkinson has published an article explaining crawl budget and how […]
While on-page SEO gets a lot of attention, overlooking your website’s technical foundation can severely limit your ability to rank on search engines (and reach new customers). Search Engine Journal is hosting a webinar ‘Technical SEO Best Practices: How To Improve Discoverability, Crawlability & Rankings’ on Wednesday, July 17, 2023, at 2.00 pm ET. The […]
