Latest News

AI-powered content helps brands create personalized, data-driven messages at scale, improving relevance and engagement with audiences. It also saves time and resources by automating content creation while ensuring consistency across marketing channels. The latest ‘HubSpot Marketing’ video is titled ‘The Latest AI-Powered... [Read more]

Google’s AI Overviews provide users with quick, AI-generated summaries at the top of search results, changing how information is discovered. For businesses, this means optimizing content for conversational queries to stay visible in AI-driven answers. Semrush contributor Zach Paruch has published an article featuring seven useful tips on ranking... [Read more]

Content Marketing Institute has published a new video, ‘Is It ok for Marketers To Build a Home on Rented Land Now?’. The CMI team says, “Early content marketing was obsessed with building engagement on owned platforms, like blogs, email, and websites. But as algorithm-driven reach changes the discoverability game, the old-school... [Read more]

BuzzAgentsAI is being launched today at 11:00 ET (NY Time). BuzzAgentsAI Background Here’s the truth about growing a business or affiliate brand with social media: it’s a grind. You know you need to be posting constantly, but creating an endless stream of content is exhausting. You spend hours writing, designing, and editing, only to find... [Read more]

Using TikTok for audience growth allows brands to tap into viral trends and short-form content that quickly captures attention. Its algorithm-driven reach helps businesses connect with new, highly engaged communities worldwide. Search Engine Journal contributor Mordy Oberstein has answered the question – ‘Should Small Brands Go All In On... [Read more]

This is a reminder for the DMD webinar on August 26, 2025. Technical SEO for GenAI ensures websites are optimized for AI-driven search engines by focusing on structured data, crawlability, and semantic content. It enables GenAI models to interpret, index, and surface web pages accurately in conversational search results. Digital... [Read more]

AI Search Visibility is crucial as search engines increasingly rely on AI to rank and personalize results, making optimized content more discoverable. It helps brands stay competitive by ensuring their presence in voice, visual, and conversational searches. Search Engine Journal is hosting a webinar, ‘Track,... [Read more]

PPC marketing is important because it drives immediate, targeted traffic to your website, ensuring your brand reaches the right audience at the right time. It also offers measurable results, helping businesses optimize campaigns for maximum ROI. Search Engine Journal contributor Menachem Ani has published an article featuring a 5-step process to set... [Read more]

Email marketing remains one of the most effective ways to build direct relationships with customers, delivering personalized messages straight to their inbox. In today’s digital era, it drives engagement, nurtures loyalty, and offers measurable ROI for businesses of all sizes. Neil Patel has published a new video, ‘The Secret to Getting... [Read more]

In today’s creator and affiliate ecosystems, loyalty isn’t a bonus—it’s a competitive advantage. As acquisition costs climb and partner expectations rise, brands that lead with trust are gaining market share and deepening engagement. Adweek is hosting a webinar, ‘Turn Trust Into Growth With Loyalty-First Partnerships’... [Read more]

Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections. Social Media Examiner has published the latest Social Media... [Read more]

Monitoring competitor campaigns in paid search reveals their keyword strategies, ad messaging, and positioning. This insight helps businesses refine their own campaigns to stay competitive and capture more market share. Search Engine Journal contributor Tim Jensen has published an article featuring useful tips for running competitor campaigns... [Read more]