How To Become a LinkedIn Star [Video]
The CMI team says, “Most LinkedIn success stories feature a polished executive, a seasoned entrepreneur, or an established content creator. Heike Young is the “everyperson” of LinkedIn video. Her journey to 40,000-plus followers began after she texted friends, “What tool do I even use to edit videos?”
Though Heike has held content strategy positions at Microsoft and Salesforce, she was a social video novice, learning the basics of CapCut video editing while caring for her baby during maternity leave. Today, she’s one of the most admired B2B marketing voices on LinkedIn. Her personal branding workshop at Content Marketing World 2025 generated attendee buzz. So, I wanted to ask her about what marketers can learn from her success on LinkedIn and what skills marketers need in the AI age.”
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