Market research and planning help businesses understand customer needs, market trends, and competitive landscapes before making important decisions. They ensure that strategies are data-driven, reducing risks and increasing the chances of successful outcomes.

MarTech has published a new video, ‘AI is your key to better market research and planning’.

It covers the following:

  • Gather and analyze customer, market, and competitor data in real time using AI.
  • Use AI-generated insights to confidently build campaign strategies faster.
  • eplicate real-world examples of teams reducing planning cycles and increasing agility.

MarTech

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