The Google Display Network allows businesses to place visually engaging ads across millions of websites, apps, and videos. It helps reach a broad audience through targeted placements based on interests, demographics, or browsing behavior. Search Engine Land has published a new guide, ‘Google Display Network explained’. Jyll Saskin Gales says, “You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter anyone who is passionate about success... [...]

Search Engine Journal has released ‘The Ultimate Topic Cluster Cheat Sheet & Checklist Bundle’. The SEJ team says, “Learn exactly how to plan, create, and optimize your content into clusters that not only rank but also convert. You’ll discover how to: How to build an SEO & content strategy that lasts: Choose the right pillar topics, match keywords to intent, and identify content gaps that are holding you back. What it takes to write like a pro: Learn how to create authoritative, search-optimized, reader-first content that earns trust and clicks. Smart ways to scale... [...]

A YouTube channel can be a powerful tool for small businesses to showcase products, share expertise, and build trust with potential customers. Consistent, engaging video content helps boost brand visibility and drive organic growth. The latest ‘HubSpot Marketing’ video is titled ‘How to Start a YouTube Channel for Your Small Business’. It covers the following: Why most small businesses fail on YouTube (and how to avoid their mistakes) 7-step channel setup process that converts visitors into leads How to create content that builds trust and drives sales The 4-part framework... [...]

Vibe marketing focuses on creating a strong emotional connection between the brand and its audience through immersive, mood-driven experiences. It emphasizes atmosphere, aesthetics, and cultural alignment to influence how consumers feel about a product or service. HubSpot has published the latest episode of the ‘Vibe Marketing Explained: The New Rules of Marketing in 2025’. It covers the following: Vibe Marketing Concepts Explained Vibe Marketing and Beehiiv Future Marketing: Taste Over... [...]

The latest Ahrefs Podcast episode is titled ‘Inside the $360K Rebrand That ACTUALLY Worked’ featuring Nathan Barry. This episode covers the following: Why spend $360K for a rebrand? Using AI to stay on brand Acquiring a three-letter domain Business decisions beyond immediate profit Turning a rebrand into a marketing flywheel You can’t script word of mouth. But you can feed it. Customers as marketing assets. Ahrefs    [...]

HubSpot has published ‘The HubSpot Blog’s AI Trends for Marketers Report’ based on key findings from 1,000+ marketing pros. Erica Santiago says, “With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? To understand AI in marketing in 2025, we surveyed over 1,000 marketing and advertising professionals worldwide. Our findings will help us decipher AI trends, find the current most common use cases for AI,... [...]

Digital marketing trends for 2025 focus on hyper-personalization, AI-driven content, and voice search optimization. Brands are also leveraging immersive technologies like AR/VR to enhance user engagement and experience. Neil Patel has published a new video, ‘6 Brand New Digital Marketing Trends for 2025’. He says, “In this video, I break down the 6 biggest digital marketing trends for 2025—the shifts that are completely rewriting how people click, buy, engage, and trust brands online. I’ve spent the past year analyzing traffic patterns across billions of sessions, testing... [...]

SaaS content marketing focuses on educating potential users through valuable content that highlights product benefits, use cases, and solutions. It builds trust, drives user acquisition, and supports retention by aligning content with each stage of the customer journey. Semrush has published a new guide, ‘SaaS Content Marketing: The 9-Step Roadmap for Success’. Margarita Loktionova says, “In this guide, you’ll learn how to build SaaS content engines that scale like that. But let’s cover some fundamentals first. What Is SaaS Content Marketing? SaaS content marketing means creating... [...]

AutoBuzz AI can revolutionize your social media strategy and see real results? It is the first AI-powered social engagement tool designed to automate comments on Instagram, YouTube, Twitter, and Facebook. Whether you’re a beginner or a seasoned marketer, this tool is your ticket to growing followers, driving traffic, and boosting sales effortlessly. Imagine having AI generate comments on trending posts that are relevant and perfectly aligned with your brand’s voice. AutoBuzz AI works seamlessly across multiple platforms, transforming your online presence while you focus on other tasks—... [...]

Search Engine Journal has made available the replay of its webinar, ‘How To Make More Customers Click, Choose & Walk Through Your Doors’. Heather Campbell says, “Local search is make-or-break for small businesses. Want to know what really drives in-store visits? Find out in our expert-led webinar. You’ll get: ✅ 2025 shopper insights from 2,000+ consumers, worldwide. ✅ Practical SEO tips for Google, Apple, voice assistants & AI tools. ✅ Proven tactics to improve local SERP visibility. ✅ Digital signals that matter most to consumers. ✅ Ways to improve... [...]