As economic pressures persist, shoppers are making more frequent, lower-cost trips—and prioritizing essential purchases that stretch their budgets further.

Adweek is hosting a webinar ‘Win Loyalty With Everyday Shoppers’ on Tuesday, May 13, 2025, at 1.00 pm ET.

The Adweek team says, “Join ADWEEK chief content officer Zoe Ruderman in conversation with Tony Rogers, CMO at Dollar General, and Courtney Cochrane, head of retail at Fetch, as they explore how brands can connect meaningfully with everyday shoppers. You’ll learn how to align with key shopping moments, tailor messaging to local communities, and use purchase insights to build lasting loyalty.

Gain knowledge on how to:

  • Engage shoppers during key windows like payday weekends
  • Create community-specific offers that resonate locally
  • Use real-time insights to acquire and retain budget-conscious consumers—and drive meaningful impact”.

Win Loyalty With Everyday Shoppers

Adweek

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