Marketing funnel automation streamlines customer journeys by automating lead nurturing, engagement, and conversion processes. It boosts efficiency, ensures consistent messaging, and optimizes campaign performance at every funnel stage. MarTech contributor Nichola Stott has published an article on the anatomy of marketing funnel automation. She says, “By using advanced martech tools, you can effectively streamline and optimize your entire customer journey. But to be effective, you need to understand what makes up the anatomy of a successful marketing funnel automation. Understanding how you... [...]

Digital Marketing Depot has published a new report titled ‘GenAI in Marketing Content Production’. The DMD team says, “More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and useful content that meets them where they are. Businesses need content that engages new leads, drives new revenues and cements long-term loyalty. Marketing leaders recognize these expectations likely can’t be met effectively or efficiently through... [...]

A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process. HubSpot contributor Laura M. Browning has published an article featuring useful information on writing a content brief. She says, “Although they sound similar, content briefs and creative briefs serve different purposes. A creative brief outlines a campaign, and may include more extensive messaging, deliverables from multiple contributors,... [...]

Blyx Studio is an all-in-one visual content creation platform that empowers users to generate stunning images, GIFs, and videos effortlessly using AI-powered tools. With advanced editing features, a massive template library, and seamless customization options, creators can design high-quality content for marketing, social media, and sales pages in minutes, without expensive software or technical skills. Blyx Studio seamlessly blends creativity with ease of use, designed to empower anyone from entrepreneurs to marketers and creators of all skill levels. It offers state-of-the-art tools to quickly... [...]

In 2025, marketing spend optimization relies on AI-driven analytics, predictive modeling, and real-time performance tracking to maximize ROI. Brands focus on data-driven budget allocation, prioritizing high-performing channels and personalized customer journeys. HubSpot contributor Jenny Romanchuk has published an article featuring proven strategies to optimize your marketing ad spend. She says, “While marketing spend optimization looks at the entire marketing budget (email campaigns, sponsorships, ads, and content), ad spend optimization focuses on paid ads only. It’s a narrower focus,... [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding whether to invest in SEO? Read on for 10 benefits of SEO as you make your decision. 1. SEO Helps People Find Your Business  SEO helps people find your business when they look for information on search engines like Google. When your site... [...]

Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful strategies for marketing on Threads. He says, “When Threads announced it was beginning a limited test of advertising in January 2025, it said the platform had 300 million monthly actives. It also said three out of four people on Threads follow... [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute  [...]

Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales. Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’ on Wednesday, March 26, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore data-backed insights into the impact of reputation management, revealing key trends in customer feedback and review behaviors. We’ll... [...]