Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘An Honest Conversation about Authenticity with Ravi Hampole‘.

This episode covers the following:

  • Ravi shares what excites him most about Lululemon’s new brand identity and its focus on how products and movement make people feel
  • How storytelling bridges the gap between product design and brand identity, with a focus on community connection and authenticity in campaigns
  • The three pillars of Lululemon’s new brand identity: Honest, Playful, and Vibrant
  • Ravi explains the balance between authenticity and brand alignment when working with ambassadors
  • The evolution of Lululemon’s approach to inclusivity and representation, from showcasing diverse stories to navigating the challenges of global branding
  • How Lululemon evaluates creative ideas to ensure they align with brand values and cultural sensitivities
  • Why training and experience have made Lululemon’s team more confident in tackling sensitive topics and balancing inclusivity in campaigns.

An Honest Conversation about Authenticity with Ravi Hampole

Convince & Convert

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