The State of Data Privacy and Trust in Marketing 2024 [Report]
In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience.
Digital Marketing Depot has published a new report ‘The State of Data Privacy and Trust in Marketing 2024’.
The DMD team says, “Derived from extensive survey data, our State of Data Privacy and Trust in Marketing report, produced in collaboration with LXA, delves into the challenges that marketers face and offers insights on how to build and maintain customer trust.
The report covers:
- Examining how organizations perceive their level of maturity concerning data privacy and its impact on customer trust.
- Addressing the challenges of data privacy legislation and navigating the data policies of major tech platforms.
- Uncovering the modern data stack – the technology organizations use to manage customer data effectively and leverage it to customer experience.
- Analyzing the rise of AI and its implications on privacy and ethics within the realm of customer data.
- Understanding how organizations strive to strike a balance between data privacy governance and marketing effectiveness”.
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