The latest ‘HubSpot Marketing’ video is titled ‘How to Monetize on YouTube for Small Channels’. The video covers the following: Two Truths about Monetization Three Truths about Monetization Native Monetization New Feature – Communities New Feature – Community Hub New Feature – Hype New Feature – Auto-Dubbing Feature Upgrade – YouTube Shorts External Monetization YouTube Shopping (Turning External into Native) New Feature – Gifts. HubSpot  [...]

Key elements of SEO include keyword optimization, high-quality content, and backlink building to improve search engine rankings. Technical factors like site speed, mobile-friendliness, and secure protocols (HTTPS) also play crucial roles in enhancing site visibility. Digital Marketing Institute has published ‘The Key Elements of SEO – A Visual Guide’. The DMI team says, “With such competition online for the attention of prospects and customers, brands that want to be found on search engines. That’s where search engine optimization (SEO) comes in. SEO not only boosts... [...]

Marketing on Reddit involves engaging with niche communities by providing valuable insights rather than overt promotions. Effective Reddit marketing builds brand awareness and trust by participating authentically in discussions aligned with users’ interests. MarTech contributor Constantine von Hoffman has published a comprehensive article on Reddit marketing. He says, “Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms... [...]

This is it. The moment of truth. Final day in the DropServe launch. In just hours from now, DropServe closes its doors. If you’re an eCommerce seller ready to evolve your business and add a major new profit stream (with minimal upkeep), this is your final opportunity to join the revolution. This won’t open again. Chris is notorious for closed doors staying closed. Why? Because he’s offering a partnership, and he can only manage a limited number of partners. They succeed when you succeed (in real terms, it’s not just a nice idea…) and so they want to give their new partners all... [...]

Content marketing builds trust and engagement by delivering valuable, relevant information to target audiences. It boosts brand authority, drives organic traffic, and fosters long-term customer relationships. MarTech contributor Constantine von Hoffman has published an article featuring useful ways to improve your content marketing performance. Hoffman says, “Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about... [...]

In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Search Engine Journal is hosting a webinar ‘5 Growth Strategies To Drive Repeat Business & B2B Customer Retention’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team says, “Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow... [...]

WordPress hosting and management services optimize server performance and security, making it easier to build, manage, and maintain a WordPress site. These services often include automatic updates, backups, and enhanced support for smooth, hassle-free site operation. Search Engine Journal has published ‘The SEO Agency Guide To Efficient WordPress Hosting & Management’. The SEJ team says, “For SEO agencies managing multiple client sites, ensuring consistently fast performance across the board is essential. Websites with poor performance metrics are more likely to see a dip... [...]

Marketing in the age of AI leverages data-driven insights and automation to personalize customer experiences at scale. AI enhances targeting accuracy, content creation, and customer journey mapping, making campaigns more efficient and impactful. Watch the TED video ‘What Will Happen to Marketing in the Age of AI?’ featuring Jessica Apotheker. The TED team says, “Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their... [...]

Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Digital Marketing Depot has published a new guide ‘An In-Depth Guide to Technical SEO Optimization’. The DMD team says, “If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly. This will cause user experience to suffer, costing your site valuable traffic, engagement, and conversions. Dive into strategies to optimize your technical SEO to maximize your site’s health and performance. Download... [...]

WhatsApp marketing allows businesses to connect with customers directly through personalized messages, updates, and offers. It builds stronger customer relationships by fostering real-time, interactive communication in a convenient, widely-used platform. Digital Marketing Institute contributor Clark Boyd has published a detailed article explaining WhatsApp marketing. He says, “Instant messaging has become a central part of most people’s lives in the 2020s – whether you’re in Canada, China, or Cameroon. WhatsApp is now the world’s most popular instant messaging service with over two... [...]