Google’s Featured Snippets provide concise, highlighted answers directly on the search results page, enhancing user experience by offering quick information. Securing a spot in a Featured Snippet can significantly boost your website’s visibility and click-through rate.

MOZ contributor Ann Smarty has published an in-depth article on how to optimize for Google’s featured snippets.

She says, “Recent studies reveal that featured snippets have an average 35% click-through rate. The higher click-through rate can be explained by the many search features added to organic search results over the years.

Getting featured means being on top of organic search results. The newly launched AI overviews precede featured snippets when a searcher is logged into Google and searches from the United States.

AI Overviews may be stealing some clicks from featured snippets, but even with them showing up, featured snippets have much better visibility than the rest of the organic results.”

How to Optimize for Google’s Featured Snippets [Updated for 2024]

MOZ
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