Your Guide To Creating an Outstanding Marketing Plan
A marketing plan is crucial as it provides a strategic roadmap, guiding businesses toward their goals with clear objectives and tactics. It ensures consistent messaging and helps allocate resources efficiently to maximize impact.
HubSpot contributor Rebecca Riserbato has published an article featuring six tips on creating an outstanding marketing plan.
She says, “In a marketing plan, a business summary is exactly what it sounds like — a summary of the organization.
It gives all stakeholders a refresher on your company before delving into the more strategic components of your plan. It also gives them something easily accessible to refer to if they have questions during their review.
At a minimum, most business summaries include:
- Company name
- Location
- Mission statement
Our marketing plan outline also includes information on marketing leadership, which is especially helpful for companies with large marketing teams.”
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