Schema Markup is a form of microdata that helps search engines understand the content of your webpages better, enhancing the display of your site’s information in search results. Implementing Schema Markup can lead to rich snippets, improving visibility and click-through rates.

Search Engine Journal contributor Chuck Price has published an article answering the question “What Is Schema Markup & Why Is It Important For SEO?”.

He says, “ is an independent project that has helped establish structured data consistency across the internet. It began collaborating with search engines such as Google, Yahoo, Bing, and Yandex back in 2011.

The Schema vocabulary can be applied to pages through encodings such as RDFa, Microdata, and JSON-LD. JSON-LD schema is preferred by Google as it is the easiest to apply and maintain.

Does Schema Markup Improve Your Search Rankings?

Schema is not a ranking factor.

However, your webpage becomes eligible for rich snippets in SERPs only when you use schema markup. This can enhance your search visibility and increase CTR on your webpage from search results.”

What Is Schema Markup & Why Is It Important For SEO?

Search Engine Journal

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