Generative AI refers to technology capable of producing new, original content, such as images, text, or music, autonomously. By mimicking human creativity, generative AI opens up possibilities for innovation across various fields, from art and literature to product design and marketing.

Search Engine Journal contributor Shannon Phelps has published a new guide ‘Generative AI Tool Guide: Transforming Your Strategy For SEO Success’.

She says, “The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon.

Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year.

In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023.

From search engines and social media networks to advertising platforms and productivity software, generative AI is already integrated into many aspects of our work lives.

So, if you’re looking to step up your search strategy in 2024, we’re sharing ways to leverage generative AI tools to your advantage.

In our latest ebook, you’ll learn how generative AI works, how to incorporate it into your team’s workflow, and how to avoid common pitfalls.”

Generative AI Tool Guide: Transforming Your Strategy For SEO Success

Search Engine Journal

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