This is a reminder for the Adweek webinar to be held on March 28, 2024. 

Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens.

Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT.

The Adweek team says, “What does it take to be a top brand in the minds of Gen Z? You have to be present where this generation is most active (aka social), show up in the right way with the right talent, and be a part of their passions. And then you have to measure the impact of these efforts. Top clothing retailer American Eagle worked with TransUnion to create a measurement program that helps the brand understand how its media reaching Gen Z is performing so it can drive incremental sales.

Get details and insights on how to unlock Gen Z customer growth directly from American Eagle VP Ashley Schapiro and Neil Jacobs, senior director, consulting services at TransUnion. You’ll find out:

  • Media strategies that understand what matters most to Gen Z
  • Measurement best practices that get at the true impact of your Gen Z media spend
  • How to use measurement insights to drive incremental sales to your customers”.

Measure the Impact of Gen Z


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