A sales projection is a financial technique that estimates the amount of revenue a company expects to earn in the future. It’s also known as a sales forecast.

HubSpot has published ‘The Ultimate Guide to Sales Projections‘.

Althea Storm says, “Projecting sales (and revenue) helps business leaders make informed decisions about business operations and track their progress toward long-term goals and objectives. Below are several reasons why sales projections are important.1. Make better decisions.

Sales projections provide important data that helps business leaders make informed decisions about product pricing, finances, staffing needs, marketing strategy, and sales processes. Business teams usually have more confidence in these decisions because they’re not made on a whim.”

The Ultimate Guide to Sales Projections

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