Ideal Customer Profiles (or ICPs) outline a business’ attributes that your product or service is the best fit to reach and do business with.

Portent has published ‘Well Qualified to Represent the ICP: A Beginner’s Guide to Ideal Customer Profiles’.

Rommel Alcobendas says, “In this guide, I’ll cover what an ICP is, its importance in marketing, how it’s different from a buyer persona, how to build one, and why Conversion Rate Optimization (CRO) strategists may rely on it.

Why is an ICP important?

Summarizing your most successful clientele is essential to connecting with the right prospects. ICPs allow your marketing and sales teams to align on who your most valued customers are and where to find more of the same.

Identifying Prospects and Impactful Messaging

Digital marketing teams will use ICPs to identify the type of lookalike audience or prospect who will purchase from or partner with your business. That’s a kind of potential more valuable and purposeful than targeting a broader audience with only a few shared attributes.”

Well Qualified to Represent the ICP: A Beginner’s Guide to Ideal Customer Profiles

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