Where is the buyer’s journey headed? [Podcast]
MarTech has published a new episode in the MarTech Podcast Series ‘Where is the buyer’s journey headed?’ explaining how to achieve success in sales and marketing.
Cynthia Ramsaran says, “Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.
Data will be the key to achieving success in this new reality.
Tune into the podcast and learn:
- Where sales and marketing teams are finding success in this evolving landscape
- The role data plays in pivoting strategies to reach prospects
- Where the buyer’s journey is headed and how that will impact you.”
Where is the buyer’s journey headed?
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