MarTech has published a new episode in the MarTech Podcast Series ‘Where is the buyer’s journey headed?’ explaining how to achieve success in sales and marketing.

Cynthia Ramsaran says, “Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.

Data will be the key to achieving success in this new reality.

Tune into the podcast and learn:

  • Where sales and marketing teams are finding success in this evolving landscape
  • The role data plays in pivoting strategies to reach prospects
  • Where the buyer’s journey is headed and how that will impact you.”

Where is the buyer’s journey headed?


You May Also Like These Topics...

Create better customer journeys with these tips

An effective and well-planned customer journey helps you understand the customers well and treat them accordingly. Marketing Week Jonathan Harman contributor Jonathan has shared a comprehensive article on creating an ideal customer journey in the post-GDPR world. Harman says, “Customer journeys are increasingly complex, and few are the same. You will no doubt be devising strategies across […]

Sharing is caring

Adopting a Customer Journey Mindset [Webinar Replay]

Acquia’s ‘Adopting a Customer Journey Mindset: The Secret to Building Great Experiences’ webinar is available on replay. The webinar is presented by David Aponovich and Meagan White. Acquia team says, “It’s a customer-first world, and your brand is just living in it. Customer engagement happens everywhere – websites, mobile apps, online storefronts, in the home, in retail […]

Sharing is caring

Three ways marketers trying to improve customer journey

Brands and marketers have customer journey as one of the most important components on their list. With different tactics they try to make their  customers’ buying experience smooth. Econsultancy columnist Jeff Rajeck has shared three ways marketers try to improve the customer journey. Rajeck says, “Econsultancy, in association with Magento, recently held moderated roundtable discussions […]

Sharing is caring
Sharing is caring