How to make AI work for you
Various AI tools are revolutionizing marketing processes. What you need to do is to choose the right tools.
MarTech contributor Ryan Phelan has published an article featuring 3 steps to make AI work for you.
She says, “I know you have a lot on your plate right now, but with AI poised to be a game-changer, you need a voice in implementing AI and its associated technologies. As email marketers, we will work closely with AI in our companies. We can’t afford to wait and see what happens. If we don’t step up, martech could lead us down the wrong path.
3 steps to shape AI development and use
1. Experiment with AI across platforms
Did your ESP just add an AI-driven subject line generator? Great! But don’t stop there. Boxing AI as a subject line tool can mean you won’t use it to achieve a goal that has a greater downstream impact.
AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity. Subject line generation is a means to that end. It’s not the end.”
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