How to Build a Successful Go-to-Market Campaign Plan [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner.
George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book.
“When you write a book, or when you read, it doesn’t matter if it’s fiction or nonfiction, they have a title and they scope it in a certain way to address that specific topic….It’s a journey,” she says. “So, you kind of know the scope. Then you actually have a chapter to describe in terms of what happened. A marketing plan is very similar.”
And that scope, as she calls it, is always changing. A six-month GTM plan can look totally different by the end of the six months.”
How to Build a Successful Go-to-Market Campaign Plan
2023 State of B2B Marketing Training Report [Guide]
MarketingProfs has published the ‘2023 State of B2B Marketing Training Report’ based on a survey of over 400 of the MarketingProfs community’s B2B marketers. The MarketingProfs team says, “Download the latest State of B2B Marketing Training report for MarketingProfs’ fresh new research into: Why marketers seek training in the first place (personally and professionally) What […]
The Importance of Being Human in Your B2B Content [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Importance of Being Human in Your B2B Content’ featuring Liz Murphy. George B. Thomas says, “The best thing about humanizing your content, says content strategist Liz Murphy, is that there’s no learning curve: You don’t have to learn how to be human. “Good […]
The Three Pillars of Winning Communication [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Three Pillars of Winning Communication—Value, Passion, and Connection’ featuring Steve Multer. George B. Thomas says, “It’s framed as a discussion about business communication, but this week’s episode of Marketing Smarts and all the wisdom and banter contained therein could pertain to all walks […]
Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why […]
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