MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner.

George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book.

“When you write a book, or when you read, it doesn’t matter if it’s fiction or nonfiction, they have a title and they scope it in a certain way to address that specific topic….It’s a journey,” she says. “So, you kind of know the scope. Then you actually have a chapter to describe in terms of what happened. A marketing plan is very similar.”

And that scope, as she calls it, is always changing. A six-month GTM plan can look totally different by the end of the six months.”

How to Build a Successful Go-to-Market Campaign Plan


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