The Three Pillars of Winning Communication [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Three Pillars of Winning Communication—Value, Passion, and Connection’ featuring Steve Multer.
George B. Thomas says, “It’s framed as a discussion about business communication, but this week’s episode of Marketing Smarts and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional.
And if you want to do marketing right, says Steve Multer, you’ve got to get personal, anyway.
“Start with the human to create the connection first before you move to content, data, support, or arguments….If you start with here is what we do, here is how we do it, and here’s why we do it, you’re marketing wrong,” he says.”
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