The Three Pillars of Winning Communication [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Three Pillars of Winning Communication—Value, Passion, and Connection’ featuring Steve Multer.
George B. Thomas says, “It’s framed as a discussion about business communication, but this week’s episode of Marketing Smarts and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional.
And if you want to do marketing right, says Steve Multer, you’ve got to get personal, anyway.
“Start with the human to create the connection first before you move to content, data, support, or arguments….If you start with here is what we do, here is how we do it, and here’s why we do it, you’re marketing wrong,” he says.”
The Three Pillars of Winning Communication—Value, Passion, and Connection
How to Build a Successful Go-to-Market Campaign Plan [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner. George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book. “When you write a […]
The Importance of Being Human in Your B2B Content [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Importance of Being Human in Your B2B Content’ featuring Liz Murphy. George B. Thomas says, “The best thing about humanizing your content, says content strategist Liz Murphy, is that there’s no learning curve: You don’t have to learn how to be human. “Good […]
Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why […]
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s […]
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