CMI’s 12 Tips for Creating Conversational Content
Conversational content writing makes you more approachable and accessible.
Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content.
He says, “Use them as appropriate and ignore them when not.
1. Pose engaging questions
How do you describe the color of your eyes?
I’ll give you a second.
Most likely, you paused to reflect, then snatched an image of your irises to arrive at your answer.
In a split second, you visualized your response. I grabbed your attention just by asking a simple question that you saw long after I wrote it.
That’s the power of questions in your content. Questions engage your readers, simulating the feel of a conversation. They pull in your audience and give them a reason to care. They show you’re talking to readers, not through readers.”
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