On-Page SEO Checklist for 2023
On-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include content, headlines and headers, image optimization, title tags, meta descriptions, structured data, and more.
Semrush contributor Rachel Handley has published an article featuring an on-page SEO checklist for 2023.
She says, “On-page SEO is the process of optimizing individual page content to rank higher on Google. Activities include optimizing title tags and URL slugs, adding header tags, and much more.
Complete all 11 tasks (and three bonus tasks) in this checklist, in any order. To optimize your content for target keywords, make your page Google-friendly, and improve user engagement.
1. Identify Target Keywords
Target keywords—i.e., relevant search queries—are crucial to on-page optimization. After all, the goal is to rank for relevant keywords and become more visible in search results.
Perform keyword research to find what words and phrases people use to find pages like yours.”
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