Online Reputation Management Playbook [Case]
Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms.
MOZ contributor Samantha Heald has published a case study on online reputation management.
She says, “Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue perceptions and a more biased sentiment down the line.
At Go Fish Digital, our team works closely with our clients to understand the sensitive issue they’re facing so we can meet their goals and rectify their online reputations.
The situation
We would not perform reputation management services for any company that was a scam or has participated in fraudulent or misleading activities. Prior to taking on a client, we fully research the business and ensure we are 100% comfortable in helping them with their problem.”
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