Improving WordPress Performance
WordPress is one of the most popular CMS platforms. It has been helping businesses and individuals set up their blogs with minimum technical knowledge.
Search Engine Land contributor Casey Markee has published an article featuring the top nine WordPress technical SEO issues that need to be addressed.
She says, “Here are some top priorities to help make your WordPress site as technically sound as possible.
1. Setting up Google Analytics 4 before the July deadline
Google has warned us for over two years that Google Analytics 4 (GA4) would replace Universal Analytics on July 1. Yet, many site owners still haven’t moved to the new system.
To help smooth the transition, the search engine has said they will automatically migrate your properties from UA to GA4 for you (unless you opt out).
But they also warn that since the setup of GA4 is slightly different, you’re better off doing it yourself to ensure you’re happy with the choices.
Google provides an interactive Quickstart tutorial that will effortlessly allow someone to set up the new GA4 account to run parallel to their existing GA3 Universal setup.”
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